So, if you’ve been on the internet you would have noticed that videos are on a roll at the minute. With more and more videos being produced it makes sense that tools are coming out that enable the humble online traveller to be able to create their own simple but powerful videos for your brand and business. Quick simple animation videos that give a quick tutorial on how to to do something, or teach people about a service you provide are really easy for people to understand and they can simplify complex details about your business. Plus they look cool and are fun to watch AND they do wonders for your SEO.
I’ve tried out 3 *free online video makers that are simple enough for you to use yourself and keep the quality decent for a business website. I’ll go with my favourite to least favourite so, #1 is…
It really is. Biteable has made making a video super simple. They have a massive amount of templates to choose from and they’re grouped really well to help you keep your video consistent, graphics-wise. It’s free to use to create a video but you’ll have a watermark over it. The premium plan is well worth it in my opinion as its only $99 for the year, which gives you stock footage, no watermark, download to your computer plus other options.
Each template is a set of 3-5 second scenes. For each scene, you can edit the content, font and length. That’s it. Add more scenes to the template, take them away, duplicate them till you have your video. You can choose different styles such as infographic, animation, clay or stock footage and each style has a big range of pre-made scenes so you’ll be able to find one to suit your movie.
Next step is to pick a colour scheme from a range of pre-defined themes or you can put in your brand colours. Last editing step is to pick the audio for your video. Biteable again offers a huge range of different audio files to suit most emotions of your video.
Once you’ve made the scenes, changed the text, added colours and audio, Biteable builds your video and BOOM! Done! Super simple and really good quality. I would love to go on and on about it but its best if you give it a go yourself – biteable.com
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Raw Shorts –
Raw shorts also focuses on animation type videos. It has templates, like Biteable, that you can go in and edit each scene in the video. You can easily add, move, duplicate and delete as you’d imagine. What I don’t understand is why they chose to use Flash to create the software… that is very old tech. Not that it doesn’t work, just as a geek myself, it put me off straight away. Just my opinion. The same outcomes have been achieved without it so why would they use old tech?
Very simple to use and get started. They have free templates and premium templates which is handy to know. You can get into a lot more detail with the animations in Raw Shorts which is nice potentially but if you get a bit stuck then it’s super easy to get very stuck. The majority of the dashboard and edit tools are easy to use, but when you start getting into the animation details I tend to get put off with all the detail. I like simple. Here is a scene, it does this, change the text if you must!
Pricewise, raw shorts can be completely free but the video output quality is poor and your template options are limited for this budget. You do have the option of paying per video or getting on the monthly plan, which is still good on budgets if you plan to make multiple videos. Have a go yourself – www.rawshorts.com
Shakr is very good. It creates videos a little differently to Biteable but it’s still simple to use and you do get a high-quality finish. They have video templates specifically for all sorts of uses such as social media posts, product launches and infographic style videos. When you pick a template, it tells you exactly what you need to add to complete the video. For example, for a specific template, you may need to add 4 videos and 6 images to make up the whole video. This does mean that you need to create some of the content yourself unless you are happy with what is provided.
Things I didn’t like was that some of the functions weren’t as user-friendly as they could be. For example, it doesn’t seem to let you jump from scene to scene when editing, so no re-arranging the order of the video.
The range of video templates are really good, and they do let you search from a wide range of stock photo suppliers when making your video. It’s a little restrictive at times and the price to download the finished video is around the $50-60 mark which may be a little steep for some. The membership cuts the cost down of downloading the video but the monthly/yearly fees are way higher than Biteable. I like animation videos for creating my own and Shakr leans towards more actual footage than animation. This might be good for some, but not for me. See for yourself – shakr.com
In my opinion, Biteable all the way. It’s the cheapest subscription out of all of them and you get unlimited downloads for that price. It’s the easiest to use by far (I knocked up my first video in about an hour and a half) and looks the part. When I first saw a Biteable video I imagined the people making it must have spent a fair bit as it looked so good and the animations and music fitted perfectly with the video message.
Whichever one you choose, you should be making videos. Educational, informative videos create great user experiences and have is great for SEO.
Raw Shorts and Shakr have their benefits but overall Biteable is my online video maker of choice!