As an entrepreneur, you believe in your products – but if you have little previous marketing experience, you might not know how to effectively convey their benefits to your audience.
In fact, you might still be unsure of who your target customer really is!
It’s time to build the foundation of your new company’s marketing department. You can turn to specialists like us for help with key tasks, like developing your SEO strategy. Furthermore, you can follow these steps to create your overall marketing strategy.
Choose the right channels
To create your marketing strategy, it’s important to think about how you’re going to reach your customers first. Basically, this means deciding which marketing channels you’re going to use in order to promote your business.
To break it all down, Spiralytics explains that marketing channels are platforms you can utilize to connect with potential audiences. Your audience can also use certain digital channels to get in touch with you! This could include your company website, your social media profiles, an email newsletter, and organic search. You can also focus on print marketing channels – think outside the box with billboards, bulletin boards in neighborhood cafes, and telephone poles! Consider where your customers go for information and invest in channels that they actively use.
Optimize your messaging
In marketing, the term “messaging” refers to a standardized approach to sharing your company’s mission with your audience. The tone and language choices in your brand’s messaging should reflect your company’s values and appeal to your target customers. The way you formulate your messaging across marketing channels can change, depending on the medium itself and the specific customer segment you want to connect with. But your core message should stay cohesive in all of your marketing materials. Brainstorm with your team to come up with appropriate messaging for each channel you want to prioritize!
Leverage multiple strategic methods
Remember, once you create a marketing strategy, you don’t have to stick with the same approach forever. In fact, you’ll want to change up your strategy on a consistent basis. Over time, you’ll learn what works for your audience and what doesn’t! Plus, you might want to shift your messaging as you tap into new customer segments or launch new products.
So, what should you keep in mind when it’s time to make some strategic changes? First, you’ll want to look at your overall goals and see which objectives you may need to redefine. You can also consider how you can differentiate your product from your competition through updated messaging. If your target market has changed, think about how you’re touching on your customers’ needs in your materials. Finally, get creative when it comes to integrating digital and print marketing methods!
Measure the right KPIs
Sometimes, you’ll need to adjust your marketing strategy – but how will you know when it’s time for a change? And how can you tell when a particular tactic is actually working? You need to invest in a software program that will monitor your key performance indicators. Although you could hone in on countless KPIs, some statistics are more important than others. Ardent Growth recommends focusing on returns on investment for different marketing initiatives, your conversion rates, cost per lead, customer referrals, customer acquisition costs, and customer lifetime values.
As you drive your company’s marketing department forward, you’ll likely realize that learning never stops when it comes to advertising and promotion! There are always new techniques you can apply to reach new customers. But if you’re working from a solid starting point, you can increase your sales and ensure growth for your business.
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Author: Dean Burgess – excitepreneur.net