QUESTION: Should you be doing your own SEO?

DIY SEO: Is it a good or bad thing? Can you be doing more damage by attempting to rank your own site if you aren’t an expert on the subject? That’s what I hope to answer in this blog post. As Google keeps improving its searches, any article that doesn’t help the search achieve their goals is going to soon …

EXPERIMENT: I took 7 months off from SEO and why you probably shouldn’t

This post will show you what happens when you stop your SEO work. Spoiler… it’s not pretty if do. Just as an FYI, I did not take this time off on purpose. Clients came in, work priorities took my attention from my own search ranking focus. This will happen in small businesses, so I thought I’d share with you what happened …

51 WordPress Facts You Need To Know

Ever wondered about WordPress Facts? I do. All the time. It’s pretty sad, I know, but it’s what I do! I was approached by the people over at websitebuilder.org, who shared this infographic highlighting 51 facts about WordPress. These stats re-enforce the reason its the most used CMS on the web and why I always recommend it to my clients. Some key stats …

Google Posts – What Are They and Why Should I Use Them?

Google has added Google posts to your Google local listing. This is a great way to showcase some of your products! This is more than just another place to post content. If you have a product, event or service to offer then adding this to your Google Business Page is a must. I wrote a blog post on how to …

Do You Need To Have A Website To Succeed Online?

Google and Facebook offer places to post your services without a website. Is this enough to make a decent impact to sell your services or products online? Let’s take a look! Let me explain the image. It shows the cow getting somewhere but there are faster ways i.e legs 🙂 So, This might sound like a stupid question coming from …

How To Choose A Web Developer

In this article, I’ll go through how to choose a web developer that is going to be perfect for the project you need. I’ve seen offers for $200 for a site built on Wix where you don’t pay till you are 100% happy. I’ve heard rumors of someone offering $25 for a WordPress website!? What?? You’d need to build 3 …

In Business, The Hare Would Win Every-time

It’s always good to have a chat with a fellow entrepreneur and talk about business and marketing so today I went for coffee at Babylon to chat with Todd from Smartbeat Retail. We spoke about how quickly start-up businesses need to adjust to make sure they have the right market fit and offer something that solves a problem. This is why, in …

How To Add Your Facebook Pixel To Your WordPress Site Manually

If you’re doing any sort of Facebook advertising you need to add your Facebook Pixel to WordPress, otherwise, you are losing out on a massive amount of data. Options for specific audience targeting and more importantly, remarketing are only available IF you have your Facebook Pixel. Facebook holds an insane amount of data about anyone on there, so why wouldn’t …

Why It’s Not Too Late To Get Into Video

It’s everywhere, and rightly so, as we humans are visual learners. If we read something, only 10% of us will remember that same information 3 days later. Pair that same information with an image and we are 65% more likely to remember it. Videos do that perfectly and make it more enjoyable because they mix in sound as well. Facebook …

Web design for SEO – usability, user experience and how Google monitors them

Let me briefly explain what SEO is. Google itself emphasises that Search Engine Optimisation is all about ‘improving sites’ interaction with both users and search engines’. In other words – ensuring a website can be easily used by your customers, but also enables a Googlebot (Google algorithm) to crawl, correctly interpret and index pages on the site. Interestingly, most of …